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How to Calm a Crying Baby: Simple Solutions
“Why is my baby crying, again?!” It’s a question every parent has asked thems...

Napping: From Baby to Big Kid
Just put them down for a nap. It sounds so simple. But when you’re a parent, ...

Seven Tips to Help Your Newborn Sleep Like a Baby
Simple tips, tricks and solutions for those early “How’s the baby sleeping?” ...

Five Great Baby Toys for the First 12 Months
As a parent it can be tough to know which toys and activities are right for y...

Barbie Dream Gap Project Curriculum
Welcome to the Barbie Dream Gap Project Curriculum, a multimedia experience c...

The Power of Representation
Barbie recognizes the importance of representation and is committed to doing ...

Honoring the Black Community
While great strides have been made in our product and content over the past f...

Matchbox Sustainability
How kids play today shapes the way they’ll drive the future. For nearly 70 ye...

Why Babies Cry and How to Calm Them
We all love a good cry sometimes. It’s a helpful release. But what could a br...

The Ins & Outs of Potty Training
You’re likely at the point where you’d prefer to never see another diaper eve...

Barbie Sustainability
Check out our eco-friendly programs and products — and join us in creating a ...

Mattel PlayBack Program
Play should not have a shelf life or be tossed away. We design toys to be lov...

Barbie Dream Gap: Tips to Help the Girls in Your Life
Together, we can help girls transcend the Dream Gap. Here are some ways to su...

Barbie: The Benefits of Doll Play According to Neuroscience
Cardiff University, in a multi-year research partnership with Barbie, conduct...

Barbie Dream Gap Project
Barbie launched the Dream Gap Project in 2018 - an ongoing global initiative ...

Fisher-Price Safe Start
Fisher-Price is committed to building relationships with children and earning...

Fisher-Price Play Lab
The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...