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Download UNO!™ App

Parents and caregivers can Download the UNO!™ app today and play with friends...

Thomas & Friends

Coloring Sheets


Bingo Boards Activity

Hot Wheels

Crafting Activity

Better Learn to Wait Your Turn

Little People Story


10 Dreamcamper Slumber Party Hacks DIY Video

Why Babies Cry and How to Calm Them

We all love a good cry sometimes. It’s a helpful release. But what could a br...

Napping: From Baby to Big Kid

Just put them down for a nap. It sounds so simple. But when you’re a parent, ...

The Ins & Outs of Potty Training

You’re likely at the point where you’d prefer to never see another diaper eve...

Barbie Sustainability

Check out our eco-friendly programs and products — and join us in creating a ...


Activities Center - Coloring Sheets, Mazes & More

Mattel PlayBack Program

Play should not have a shelf life or be tossed away. We design toys to be lov...


Coloring Sheets

Barbie Dream Gap: Tips to Help the Girls in Your Life

Together, we can help girls transcend the Dream Gap. Here are some ways to su...

Barbie: The Benefits of Doll Play According to Neuroscience

Cardiff University, in a multi-year research partnership with Barbie, conduct...

Barbie Dream Gap Project

Barbie launched the Dream Gap Project in 2018 - an ongoing global initiative ...

Fisher-Price Safe Start

Fisher-Price is committed to building relationships with children and earning...

Fisher-Price Play Lab

The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...

Masters of the Universe

Coloring Sheets

Monster High®

Coloring Sheets

Supporting You to Raise Antiracist Children

Written by Laura Henry-Allain and Emma Worrollo

7 Tips to Help Your Newborn Sleep Like a Baby

Simple tips, tricks and solutions for those early “How’s the baby sleeping?” ...

Barbie Role Models

Barbie is committed to shining a light on empowering role models in an effort...

5 Great Baby Toys for the First 12 Months

As a parent it can be tough to know which toys and activities are right for y...

Barbie Diversity Evolution

See how Barbie has changed over the years to more inclusive.


Our big, beautiful planet is the only home we have, so let’s work together to...

Polly Pocket™

Coloring Sheets