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BLACK HISTORY MONTH

Join us in celebrating Black communities and the power of representation. We're committed to designing products that better reflect the world kids see today.

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Dolls

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Preschool Dolls

Signature

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New

Dolls

Mini Dolls

Preschool Dolls

Signature

Dollhouses

Playsets

Clothes & Closets

Cars & Vehicles

Furniture

Construction

Lights, Camera, Action

Inspire moviemaking dreams with career dolls that celebrate women in film.

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Barbie The Movie

Own Now on Digital & Blu-ray.

Lights, Camera, Action

Inspire moviemaking dreams with career dolls that celebrate women in film.

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Barbie The Movie

Own Now on Digital & Blu-ray.

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Barbie The Movie

Fashion Dolls

Careers

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Reveal

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Made to Move™

It Takes Two

Hair Play

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Self-Care

Animal Friends

Barbie The Movie

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

It Takes Two

Hair Play

Fantasy

Self-Care

Animal Friends

SUPER BOWL BOUND

The winning team gets the Mattel Creations treatment.

Barbie New Arrivals

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DREAM EVEN BIGGER

BARBIE FASHIONISTAS

BARBIE FANTASY DOLLS

MY FIRST BARBIE DOLLS

Featured Content

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

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