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Barbie Give Limitless Possibilities

Runway-Worthy Looks

Barbie Deluxe Style dolls take glam to a new level with gorgeous fashions and elevated accessories.

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Celebrate Women in Music

Our new Barbie Career of the Year set includes a Musical Artist and Tour Manager in pitch-perfect looks.

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Mini BarbieLand Toys

New Mini BarbieLand Toys

Kids will love playing, displaying, collecting, and building out their own miniature Barbie world with these latest additions.

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Barbie Dream Besties

Meet the New Friends

Introducing Daisy and Ken, the latest additions to our Barbie Dream Besties collection.

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Runway-Worthy Looks

Barbie Deluxe Style dolls take glam to a new level with gorgeous fashions and elevated accessories.

Shop Now

Celebrate Women in Music

Our new Barbie Career of the Year set includes a Musical Artist and Tour Manager in pitch-perfect looks.

Shop Now

Mini BarbieLand Toys

New Mini BarbieLand Toys

Kids will love playing, displaying, collecting, and building out their own miniature Barbie world with these latest additions.

Shop Now

Barbie Dream Besties

Meet the New Friends

Introducing Daisy and Ken, the latest additions to our Barbie Dream Besties collection.

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Empower kids with Barbie dolls and playsets that inspire imagination, empathy, self-expression, and more.

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Inclusive Fashion Play

Our diverse collection of Barbie Fashionistas dolls is designed to reflect the world kids see today.

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Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

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Inspiring Dreams

Encourage kids to imagine everything they can become with Barbie Careers dolls and playsets.

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Barbie Family & Friends

See dolls and playsets featuring Barbie "Brooklyn," Chelsea, Skipper, and other fave characters.

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Inclusive Fashion Play

Our diverse collection of Barbie Fashionistas dolls is designed to reflect the world kids see today.

Shop Now

Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

Shop Now

Inspiring Dreams

Encourage kids to imagine everything they can become with Barbie Careers dolls and playsets.

Shop Now

Barbie Family & Friends

See dolls and playsets featuring Barbie "Brooklyn," Chelsea, Skipper, and other fave characters.

Shop Now

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Barbie Toys Give Limitless Possibilities Picks Barbie Dollhouses & Playsets Barbie Dolls Give Limitless Friendship Picks