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New

Dolls

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Mini Dolls

Preschool Dolls

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Cars & Vehicles

Furniture

Construction

Welcome to Barbie Land

Check out official movie merchandise, the Barbie Selfie Generator, and more.

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Dream Even Bigger

Our new Barbie Dreamhouse has 10 play areas and 75+ storytelling pieces.

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Most Diverse Doll Line

Shop the Barbie Fashionistas series, including our doll with Down syndrome.

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Welcome to Barbie Land

Check out official movie merchandise, the Barbie Selfie Generator, and more.

Learn More

Dream Even Bigger

Our new Barbie Dreamhouse has 10 play areas and 75+ storytelling pieces.

Shop Now

Most Diverse Doll Line

Shop the Barbie Fashionistas series, including our doll with Down syndrome.

Shop Now

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Featured Content

World of Barbie Now Open in LA

WE ARE BARBIE

Barbie Diversity

Benefits of Doll Play

Barbie Dream Gap Project

World of Barbie Now Open in LA

WE ARE BARBIE

Barbie Diversity

Benefits of Doll Play

Barbie Dream Gap Project

When does the Barbie Movie come out?
The Barbie Movie is released in theatres on the 21st July 2023.