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New

Dolls

Signature

Mini Dolls

Dollhouses

Clothes & Closets

Furniture

Playsets

Cars & Vehicles

Preschool Dolls

Construction

New Mini BarbieLand Toys

Kids will love playing, displaying, collecting, and building out their own miniature Barbie world with these latest additions.

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Meet the New Friends

Introducing Daisy and Ken, the latest additions to our Barbie Dream Besties collection.

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So Many Surprises

Delight kids with three experiences — Color Reveal, Cutie Reveal, and Barbie POP Reveal.

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Gallop Into Adventure

Let imaginations run wild with toys based on the new series Barbie Mysteries: The Great Horse Chase.

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New Mini BarbieLand Toys

Kids will love playing, displaying, collecting, and building out their own miniature Barbie world with these latest additions.

Shop Now

Meet the New Friends

Introducing Daisy and Ken, the latest additions to our Barbie Dream Besties collection.

Shop Now

So Many Surprises

Delight kids with three experiences — Color Reveal, Cutie Reveal, and Barbie POP Reveal.

Shop Now

Gallop Into Adventure

Let imaginations run wild with toys based on the new series Barbie Mysteries: The Great Horse Chase.

Shop Now

Empower kids with Barbie dolls and playsets that inspire imagination, empathy, self-expression, and more.

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Celebrate Friendship, Family & Fun

In their must-see adventure, Barbie and Teresa head to the Big Apple and help launch a new restaurant! See dolls and playsets inspired by this heartwarming movie.

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Barbie Fashionistas

Kids can create endless stories with dolls that reflect the world today.

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Photo-Worthy Fashions

Our diverse Barbie Looks dolls feature unique designs for styling fun.

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Lights, Camera, Action

Inspire moviemaking dreams with career dolls that celebrate women in film.

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Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

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Barbie Fashionistas

Kids can create endless stories with dolls that reflect the world today.

Shop Now

Photo-Worthy Fashions

Our diverse Barbie Looks dolls feature unique designs for styling fun.

Shop Now

Lights, Camera, Action

Inspire moviemaking dreams with career dolls that celebrate women in film.

Shop Now

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Shop Now

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