Fall New Arrivals

They’re here, the most anticipated Barbie dolls and playsets of the year.

Dream Even Bigger

Our new Barbie Dreamhouse has 10 play areas and 75+ storytelling pieces.

Most Diverse Doll Line

Shop the Barbie Fashionistas series, including our doll with Down syndrome.

Featured Content

World of Barbie Now Open in LA

WE ARE BARBIE

Barbie Diversity

Benefits of Doll Play

Barbie Dream Gap Project