Barbie Toys & Playsets

BLACK HISTORY MONTH

Barbie is proud to recognize and honor Black communities this month and all year round.

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Barbie New Arrivals

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Dollhouses & Playsets

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Barbie New Arrivals

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Dollhouses & Playsets

Signature

Clothes & Closets

Great Valentine's Gifts

Treat kids to toys they'll love! Shop colorful, light-up dolls that spark imagination and storytelling play.

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Throwback Style

Barbie Rewind Wave 3 dolls rock a rad ’80s vibe with their totally tubular fashions and awesome accessories.

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Big World of Adventure

Inspire creative storytelling with Barbie-themed Little People figures and playsets, sized just right for teeny toddler hands.

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Great Valentine's Gifts

Treat kids to toys they'll love! Shop colorful, light-up dolls that spark imagination and storytelling play.

Shop Now

Throwback Style

Barbie Rewind Wave 3 dolls rock a rad ’80s vibe with their totally tubular fashions and awesome accessories.

Shop Now

Big World of Adventure

Inspire creative storytelling with Barbie-themed Little People figures and playsets, sized just right for teeny toddler hands.

Shop Now

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Animal Friends

Barbie It Takes Two

Color Reveal

Cutie Reveal

Fashion

Fantasy

Careers

Made to Move

Sports

Self-Care

Animal Friends

Barbie It Takes Two

Color Reveal

Cutie Reveal

Fashion

Fantasy

Careers

Made to Move

Sports

Self-Care

My First Barbie: Large Scale, Soft to Touch, Easy to Dress

NEW DOLLS FOR PRESCHOOLERS

My First Barbie dolls are large in scale and easy to dress — perfect for inspiring endless fashion stories.

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Barbie New Arrivals

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Barbie Extra Doll With Pet Koala, Wavy Lavender Hair, Butterfly Sweater Outfit And Accessories

$24.99

Barbie Dolls And Accessories, Cutie Reveal Doll, Jungle Series Tiger

$24.99

Barbie Dolls & Accessories, Marine Biologist Doll (Brunette) & Mobile Lab Playset

$23.99

Barbie Doll, Brunette With Graffiti Dress, Barbie Fashionistas

$10.99

Barbie Doll, Barbie Extra Mini Minis Brunette Doll

$6.99

Ken Doll With Wheelchair & Ramp, Barbie Fashionistas, Brunette

$22.99

Barbie Dolls And Accessories, Color Reveal Doll, Scented, Sweet Fruit Series

$17.99

Barbie Doll Cutie Reveal Deer Plush Costume Doll With Pet, Color Change

$24.99

Barbie Clothes, Rocker-themed Fashion And Accessory 2-Pack For Barbie Dolls

$10.99

Ken Doll, Kids Toys, Barbie Fashionistas, Black Hair And Jersey

$10.99

EVEN MORE CUTE SURPRISES

New jungle-themed friends have joined our wildly popular collection! Shop the latest Barbie Cutie Reveal dolls.

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Barbie Totally Throwback Malibu Tour
#barbietrucktour

CRUISING COAST TO COAST

The Barbie Truck Tour is hitting the road again! See our retro-inspired merch and find out when we’re rolling into your area.

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BLACK HISTORY MONTH

Shop by Top Categories

Shop All

Barbie New Arrivals

Dolls

Dollhouses & Playsets

Signature

Clothes & Closets

Shop All

Barbie New Arrivals

Dolls

Dollhouses & Playsets

Signature

Clothes & Closets

Great Valentine's Gifts

Throwback Style

Big World of Adventure

Great Valentine's Gifts

Throwback Style

Big World of Adventure

Shop by Top Themes

Animal Friends

Barbie It Takes Two

Color Reveal

Cutie Reveal

Fashion

Fantasy

Careers

Made to Move

Sports

Self-Care

Animal Friends

Barbie It Takes Two

Color Reveal

Cutie Reveal

Fashion

Fantasy

Careers

Made to Move

Sports

Self-Care

NEW DOLLS FOR PRESCHOOLERS

Barbie New Arrivals

EVEN MORE CUTE SURPRISES

CRUISING COAST TO COAST

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