Product Recall: Snuga Infant Swings. For more information see here.

Sync, Play & Learn

Link Squad toys light up and sing together, creating an engaging learning experience for your baby.

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Great for Young DJs

Musical fun starts here! Kids can spin the tunes with our Rockin' Record Player toy, featuring 20 songs.

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Nurture Imagination

From the brand you've trusted for 90+ years comes real wooden toys that foster creative play.

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Spark Storytelling

Big discoveries start here! Little People toys introduce kids to new friends, animals, and more.

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Find the playsets that little ones want — and buy directly from us, for a limited time!* Shop our collection for easy-peasy gifting.

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Engaging Play

Early learning starts here! From first words to first steps, Laugh & Learn toys make playtime more fun.

 

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Galactic Adventures

Imaginext Star Wars™ toys inspire young fans to create exciting stories with their favorite characters.

 

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Little Gifts, Big Fun

Great things come in small packages! Fill their stockings with our play-packed toys

 

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Build Them UP

MEGA BLOKS building toys help to develop creativity, imagination, and fine motor skills.

 

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