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Fun From Day One

Find Fisher-Price toys and gear that make reaching milestones more fun.

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Action-Packed Anniversary

Celebrates 40 years of She-Ra: Princess of Power with exciting Masters of the Universe figures.

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Make Playtime Magical

With Disney Princess toys, kids can relive favorite movie moments and create their own adventures.

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Spellbinding Gifts

Kids can create magical adventures in Oz with dolls inspired by the new movie Wicked.

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Fun From Day One

Find Fisher-Price toys and gear that make reaching milestones more fun.

Shop Now

Action-Packed Anniversary

Celebrates 40 years of She-Ra: Princess of Power with exciting Masters of the Universe figures.

Shop Now

Make Playtime Magical

With Disney Princess toys, kids can relive favorite movie moments and create their own adventures.

Shop Now

Spellbinding Gifts

Kids can create magical adventures in Oz with dolls inspired by the new movie Wicked.

Shop Now

Empower kids with Barbie dolls and playsets that celebrate imagination, adventure, fashion, and friendship.

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Join the Celebration

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Celebrating Differences

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Hot Wheels Challenge Accepted

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Barbie Dream Gap

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Join the Celebration

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Celebrating Differences

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Hot Wheels Challenge Accepted

Learn More

Barbie Dream Gap

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