Shopper_Barbie_Camaign_Diversity-header-AAPI_1440x600_D.jpg
Shopper_Barbie_Camaign_Diversity-header-AAPI_360x400_M.jpg

BARBIE BELIEVES IN THE POWER OF REPRESENTATION

Barbie recognizes the importance of representation and is committed to designing products that better reflect the world kids see today and doing the work to inspire the next generation.

BARBIE IS THE MOST DIVERSE AND INCLUSIVE DOLL LINE ON THE MARKET TODAY, BUT WE'RE NOT DONE YET.

Barbie_Campaign_Diversity_2-1_35-Skin-tones_M.jpg
Barbie_Campaign_Diversity_2-1_35-Skin-tones_D.jpg
Barbie_Campaign_Diversity_2-2_94-Hairstyles_M.jpg
Barbie_Campaign_Diversity_2-2_94-Hairstyles_D.jpg
Barbie_Campaign_Diversity_2-3_9-Body-types_M.jpg
Barbie_Campaign_Diversity_2-3_9-Body-types_D.jpg

Shop All

Barbie_Campaign_Diversity_3_Diversity-evolution_D.jpg
Barbie_Campaign_Diversity_3_Diversity-evolution_M.jpg

OUR DIVERSITY EVOLUTION

See how Barbie has changed over the years to be more inclusive.

Learn More
Barbie_Campaign_Diversity_4-Our-commitment_D.jpg
Barbie_Campaign_Diversity_4-Our-commitment_M.jpg

OUR COMMITMENT TO THE BLACK COMMUNITY

We stand united in the fight against racism and are committed to showing up, doing the work and allocating the resources.

Learn More
Barbie_Campaign_Diversity_5_MUTTB_D.jpg
Barbie_Campaign_Diversity_5_MUTTB_M.jpg
Barbie_Shopper_LP_6-2_MUTTB_Logo_D.png

We're proud to be the most diverse and inclusive doll, but out dolls can only make a true impact if the diversity we offer on the shelves makes it into playrooms at home.

Shop Now

#MIXUPTHETOYBOX

Shop All
Barbie® Pasta Chef Doll
Barbie® Pasta Chef Doll

Barbie® Pasta Chef Doll

$9.99

Barbie® Extra Doll
Barbie® Extra Doll

Barbie® Extra Doll

$24.99

Barbie® Doll #164
Barbie® Doll #164

Barbie® Doll #164

$9.99

Barbie® Paramedic Doll
Barbie® Paramedic Doll

Barbie® Paramedic Doll

$9.99

MORE RESOURCES

Read more about the importance of helping children understand and appreciate diversity.

Barbie_Campaign_Diversity_6-1_NY-Times_Pink_M.jpg
Barbie_Campaign_Diversity_6-1_NY-Times_Pink_D.jpg

How to Diversify Your Toybox

Read More
Barbie_Campaign_Diversity_6-2_CUT_Pink_M.jpg
Barbie_Campaign_Diversity_6-2_CUT_Pink_D.jpg

What does Diversity do to Kids' Brains?

Read More
Barbie_Campaign_Diversity_6-3_Mashable_Pink_M.jpg
Barbie_Campaign_Diversity_6-3_Mashable_Pink_D.jpg

Why you should Give Kids Toys that Look like Them

Read More
brb_divider_white_bg.jpg