The Power of Representation

Barbie recognizes the importance of representation and is committed to doing the work to inspire the next generation.

Barbie Celebrates Pride History Month

Barbie is committed to representation and creating spaces where everyone feels seen and celebrated.

Barbie designed our first doll with Down syndrome in close partnership with the National Down Syndrome Society (NDSS).

Barbie has changed over the years to be more inclusive and mirror the world around us.

Create a diverse toy box that better reflects the world kids see today.

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