Over 90 Years of Learning Fun

In 1931, Herman Fisher, Irving Price & Helen Schelle set out to change the toy industry by creating playthings that inspire a child’s development but are also fun. Over nine decades later, we remain committed to that mission.

Bringing a Smile to Milestones

Read expert, pressure-free advice from our early childhood experts — and get answers to questions about your baby’s, toddler’s, or preschooler’s development. Plus, see fun educational toys that help little ones learn and grow.

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Embracing Differences

It’s never too early to start talking with your little one about big topics like kindness, empathy and belonging. Find the perfect tools to get you started.

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