Where Great Minds Think Like Kids.™

The Fisher-Price® Play Lab is where our experts meet with the real experts: kids.

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Welcome to Mattel Playroom

A singular source of play for parents and caregivers

Featured Content

Fisher-Price Safe Start

Fisher-Price is committed to building relationships with children and earning...

Written by Laura Henry-Allain and Emma Worrollo

Barbie: The Benefits of Doll Play According to Neuroscience

Cardiff University, in a multi-year research partnership with Barbie, conduct...

#lovetheplanet

Our big, beautiful planet is the only home we have, so let’s work together to...

Mattel Playback

See how our toy recycling program puts valuable materials back into play - and out of landfills.

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What is the Dream Gap?

We’re proud to work with our many Dream Gap partners to help girls meet their full potential. Learn what the Dream Gap is and how you can join us in closing it.

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