Cookies and Technologies Statement
Updated Dec 20, 2019
This Cookies and Technologies Statement describes the technologies used in connection with Mattel Services. Key terms are italicized (like this) and can be found in the DEFINITIONS section of our Privacy Statement.
Mattel and its third-party partners, or third-party technology partners, may receive and store certain information automatically when you use Mattel Services. This may include automatically collected information and device information. This information allows us to count the total number of “hits” on our Mattel Sites or installation and frequency of use of our apps, for example.
We collect certain information using technology, like cookies and pixel tags. We may also use local stored objects (“LSOs”) in connection with Flash or HTML5 games or other content to store game and activity progress or to store bandwidth information for the performance of the content.
Technology Lists and Controls
For a list of our major technology partners for our Mattel Sites, and the choices and controls they may offer about collection and use of information, read the THIRD-PARTY TECHNOLOGY LIST. For Mattel Sites in the Unites States (except for our “play” sites designed for children), you may also visit the ADCHOICES tool located at the bottom of the Site to exercise choices regarding technology used on those Sites. For Mattel Sites with visitors in other countries, such as countries in the European Economic Area, you may be presented with other tools to help you manage technology used on those Mattel Sites. Please also see the Additional Details section below for information regarding managing website technologies through browser settings and on managing Local shared objects (LSOs).
For a list of our major technology partners for our mobile apps, please see the MOBILE THIRD-PARTY TECHNOLOGY LIST. You may be able to manage certain technologies using your built-in mobile device settings and controls, or the setting within your app where applicable. Please also see the Additional Details section below for more information regarding managing mobile app technologies through device settings.
Choices are browser- and/or device-specific. If you clear your cookies from your browser on any of your devices (computer, tablet, smart phone, etc.), your opt out choices will need to be re-set. You should check how to do this on your device(s) and operating systems.
For more details on the technologies we may use, information that is collected, and how it is used, please continue reading the section below.
A “cookie” is a small file that is saved on your computer or mobile device. Cookies help improve your user experience, and allow us to analyze Mattel Services, manage our advertising, and help serve interest-based advertising related to Mattel Services for adults and teens.
For administrative purposes, we collect IP addresses. The IP address allows us to count the total number of “hits” on Mattel Sites. Your IP address and cookies are not connected to any personal contact information unless you register with a Mattel Service or order at our online stores; however, if you register, all information we collect will be associated with your customer file.
Some Mattel Services may use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests in our products when you visit other websites or areas of the internet.
You can set your computer to warn you each time a cookie is being sent or turn off all cookies (except LSOs – see below) through your Internet browser (for example, Chrome, Edge, Internet Explorer, Firefox, Safari, or Opera). Check your browser’s Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific, so these cookies cannot be controlled by the browser settings. Check your app-setting options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas.
Please note that if you do not accept cookies, some features or activities of Mattel Services may not be available to you.
Local Shared Objects, HTML5 and Flash Cookies
Local shared objects (LSOs) are built for use with HTML5, Adobe® Flash® Player, and other content. LSOs act like cookies in that they store information to provide you with a more customized experience, but LSOs can store complex data that cookies cannot, and LSOs are not deleted or rejected if you set your browser to delete or reject cookies. The information stored in any LSO deployed by our Sites is not used to profile or track you online. Although browser settings will not allow you to manage LSOs, you may be able to manage them in other ways. To find out more about how to manage or delete LSOs, visit https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html
Web Beacons, Pixel Tags or Clear Gifs
We or third-party technology partners may also use other technology, called web beacons, pixel tags or clear GIFs, to provide us with other important information, such as when an email has been opened, or to develop statistics on the effectiveness of advertising at our Sites. In some cases, working with third-party partners, information is used to send advertisements for our products based on your interests.
For some Mattel Services, we or our third-party technology partners may collect location information, including location information provided either by a mobile device interacting with one of our apps or associated with your IP address or Wi-Fi network. These features might enable you to engage in activities like finding a nearby store, playing certain games, or connecting an internet-enabled product to a Wi-Fi network, for example. You can generally limit or prohibit the collection of location information by using the built-in settings on your mobile device. Check your device instructions or online manual/FAQs for information on how to do so. You will typically be notified if the app or Mattel Service collects location information and be given a chance to consent. We do not permit collection of precise location information (actual address) in mobile apps without your consent. Child-directed apps do not collect precise (street-level) location information.
We support the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA) as well as the self-regulatory program of the Network Advertising Initiative (NAI). As part of this service, our online advertisements and Sites are sometimes delivered with icons that help consumers understand how their data is being used and provide choice options to consumers that want more control. For more information about our network advertisers, including information on choices they may offer you to opt out of technologies that they control, please follow the directions on the AdChoices icon within any interest-or behavior-based advertisement. Services directed to adults and teens that engage in interest-based advertising may also include the AdChoices icon on the home page. Websites operated by the NETWORK ADVERTISING INITIATIVE and DIGITAL ADVERTISING ALLIANCE (for the U.S.) and the EUROPEAN DIGITAL ADVERTISING (for the European Economic Area (EEA)) offer opt-out tools for those participating in those programs. Participating network advertisers will be listed at those sites. Some third parties may offer opt out tools on their own sites. Consult their privacy statements for more details.
Keep in mind that, if you opt out of interest-based advertising on our Mattel Sites, you may still see customized advertising displayed by advertising networks from which you have not opted out. In addition, your opt out will not prevent any advertising network from displaying advertising that is not customized to you and your interests and, consequently, may be less relevant to you. Please also note that you will need to make such choices on each browser and device you may use to visit our Sites.
Similarly, if you opt out of interest-based advertising on our Mobile Apps, your opt will not prevent any advertising network from displaying advertising that is not customized to you and your interests and, consequently, may be less relevant to you. Please also note that you may need to revisit such choices if you reset your phone or otherwise turn ad tracking back on in your device settings.
Social Media Platforms and Plugins
Updated Dec 20, 2019
- We also work with third-party technology partners who offer analytics or deliver targeted ads online or through apps. They use technology and collect device identifiers, such as your IP address or mobile UDID, and information on your activities, to do so. You may be able to opt out of receiving targeted ads on Mattel Services. You will still see ads, although they may be less relevant to you.
Some Mattel Sites might place their own cookies on your device to offer you targeted ads for our products and
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