Mattel Consumer Health Data Policy

Updated and Effective: March 31, 2024

This Consumer Health Data policy (“Policy”) applies to Washington and Nevada residents and describes our practices regarding the collection, use, and disclosure of Consumer Health Data, as defined by applicable laws in Washington and Nevada. By accessing, using, or otherwise interacting with Mattel, you consent to this Policy. This Policy supplements our privacy statement. This Policy will govern in case of any conflicts between this Policy and our privacy policy with regard to how we handle Consumer Health Data.

Categories of Consumer Health Data We Collect and Purpose for Collection

Mattel collects, uses, and discloses Consumer Health Data as necessary to provide you with the products or services that you request, with your consent, and as set forth below.

Mattel collects the following categories of Consumer Health Data:

  • Individual Health Conditions: we collect this information only when you voluntarily disclose it to us in connection with a feature we provide, so that we can provide the feature to you, or in connection with any review or similar content you choose to post or otherwise provide to us.
  • Reproductive and Sexual Health Information: we collect this information only when you choose to share this with us.  For example, you may sign up for a newsletter based on your pregnancy due date and we will use the information to customize the content you have requested.
  • Other Data Connected to Consumer Health Data: we may combine Consumer Health Data with other data we have collected, such as your name or email address, in order to provide you with a product, feature or service, to interact with you about the services you request, and for other purposes as disclosed at the time of collection.

We may also collect Consumer Health Data in order to troubleshoot our services, improve the services, and to conduct other essential business operations that support the provision of the products (such as analyzing our performance, meeting our legal and compliance obligations, and conducting research and development). We may also use Consumer Health Data for other purposes for which we give you notice and where, if required by law, we obtain your consent.

Sources of Collection of Consumer Health Data

We collect Consumer Health Data from the following sources:

  • From you, when you share or provide us with Consumer Health Data, which may come through a direct submission or through your interactions with us.

Disclosures of Consumer Health Data

We may disclose Consumer Health Data to our data processors, service providers, and contractors who assist us in providing goods and services to you. These companies may only use Consumer Health Data as permitted by our contracts with them.  They are required to process your Consumer Health Data only as instructed by us, to protect it, not share or use it for any other purposes, and to delete it when no longer necessary for Mattel business purposes. 

We may also disclose Consumer Health Data: (i) with your consent, (ii) in connection with a merger, acquisition, bankruptcy, or similar transition of assets to a third party, (iii) as needed to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or (iv) to investigate, report, or prosecute those responsible for any action that is illegal under applicable law.

Note that we do not sell any Consumer Health Data without valid authorization from you.

Your Privacy Rights

Subject to certain exceptions, you may have the right to exercise the following rights:

  • Right to Access – including to know whether we collect, use, or disclose your Consumer Health Data and to access that data
  • Right to Withdraw Consent
  • Right to Delete
  • Right to Appeal a denial of the above rights

You may exercise any of the rights described above by accessing Mattel’s Privacy Choice Portal. Note that we may deny your request if we are not able to authenticate your identity or locate your Consumer Health Data in our systems. We may request additional information from you if necessary to authenticate your request.

Changes to this Policy

We reserve the right to change this Policy at any time and any changes will become effective immediately upon posting on the services, unless otherwise stated. We may also provide notice to you in other ways, such as through contact information you have provided. Your continued use of the services on or after the posted effective date will constitute acceptance of, and agreement to be bound by, those changes to the extent allowed by applicable law. However, we will provide notice and obtain your consent if required. Note that you may need to consent to our new policies in order to continue to use the services.

Contact Us

If you have any questions or comments about our practices regarding Consumer Health Data or about this Policy, please contact us:

Mattel, Fisher-Price, HIT Entertainment, and MEGA Brands:

Mattel Consumer Services
636 Girard Avenue
East Aurora, NY 14052
800-524-TOYS (800-524-8697)
email: Mattel Global Consumer Support

American Girl:

American Girl
P.O. Box 620497
Middleton, WI 53562-0497
800-845-0005 Fax: 608-836-0761
email: service@americangirl.com