Behind the Toys

Fisher-Price Let's Be Kids
Welcome to the world of childhood. We knew you'd find your way back. If it's ...

Our Commitment to the Black Community
We cannot achieve our mission to inspire the limitless potential in every gir...

Matchbox Sustainability
How kids play today shapes the way they’ll drive the future. For nearly 70 ye...

Barbie Sustainability
Check out our eco-friendly programs and products — and join us in creating a ...

Mattel PlayBack Program
Play should not have a shelf life or be tossed away. We design toys to be lov...

Fisher-Price Safe Start
Fisher-Price is committed to building relationships with children and earning...

Fisher-Price Play Lab
The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...