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Behind the Toys

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Honoring the Asian American & Pacific Islander Community

Through our global platform, we remain dedicated to honoring real-life female...

The Power of Representation

Barbie recognizes the importance of representation and is committed to doing ...

Honoring the Black Community

While great strides have been made in our product and content over the past f...

Mattel PlayBack Program

Play should not have a shelf life or be tossed away. We design toys to be lov...

Fisher-Price Safe Start

Fisher-Price is committed to building relationships with children and earning...

Fisher-Price Play Lab

The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...

Barbie Role Models

Barbie is committed to shining a light on empowering role models in an effort...

Barbie Diversity Evolution

See how Barbie has changed over the years to more inclusive.