Behind the Toys

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Barbie Diversity

Barbie recognizes the importance of representation and is committed to design...

Fisher-Price Let's Be Kids

Welcome to the world of childhood. We knew you'd find your way back. If it's ...

Our Commitment to the Black Community

We cannot achieve our mission to inspire the limitless potential in every gir...

Matchbox Sustainability

How kids play today shapes the way they’ll drive the future. For nearly 70 ye...

Barbie Sustainability

Check out our eco-friendly programs and products — and join us in creating a ...

Mattel PlayBack Program

Play should not have a shelf life or be tossed away. We design toys to be lov...

Fisher-Price Safe Start

Fisher-Price is committed to building relationships with children and earning...

Fisher-Price Play Lab

The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...

Barbie Role Models

Barbie is committed to shining a light on empowering role models in an effort...

Barbie Diversity Evolution

See how Barbie has changed over the years to more inclusive.