Barbie Give Limitless Possibilities

Empower kids with Barbie dolls and playsets that inspire imagination, empathy, self-expression, and more.

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Stocking Stuffers

Small toys, big joy! Kids will love finding play-packed Barbie gifts in their stockings.

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Barbie Cutie Reveal Care Bears

Kids can discover friendship fun with Cheer Bear, Share Bear, or Grumpy Bear.

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Many Ways to Play

This holiday season, give the gift of endless storytelling with Barbie dolls and playsets.

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Big Holiday Fun

Kids can create their own Mini Barbieland with dolls, houses, vehicles, and more.

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So Many Surprises

Delight kids with three experiences — Color Reveal, Cutie Reveal, and Barbie POP Reveal.

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Friends Forever

These fun new dolls encourage kids to live out their best dreams.

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Barbie Fashionistas

Kids can create endless stories with dolls that reflect the world today.

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Gallop Into Adventure

Let imaginations run wild with exciting toys based on the upcoming series.

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