• NEW HOUSE NEW DREAMS

    The most stylish & customizable DreamHouse yet! With new state-of-the art features, kids will be inspired for endless play.

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  • Matchbox Fire Station Rescue™ Playset

    Let the kids drive the adventure and emulate the work of real-life rescue heroes by putting out fires and saving the day!

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  • Barbie Chelsea Lost Birthday

    Explore the jungle with Barbie, Chelsea & the rest of the Roberts family in their latest adventure!

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  • Mattel Shop Spring Gift Guide

    Whether you're filling a basket or celebrating a birthday, see our top giftables for the season.

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  • Calling all Hot Wheels® fans! Join the 2021 Hot Wheels Collector club and get access to premium diecast cars and exclusive sneak peeks!

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Over the Moon

Inspire the adventurer with new dolls and playsets from the upcoming Spirit Untamed Movie.

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Our Brands

Explore our brands below to find the perfect doll, car, action figure or game for your child!

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Barbie
Hot Wheels
Polly Pocket
American Girl
Spirit
Hello Kitty & Friends
Jurassic World

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