Monster High Project Belonging

Monster High is committed to creating a world where every kid is proud to be their authentic self and feel like they belong. Partnering with leading childhood development experts, we launched Monster High Project Belonging, a global initiative that provides caregivers, including parents and teachers, with research-based tools that support belonging and help kids build healthy relationships.

Helping Protect Kids’ Mental Health is More Important Than Ever.

Monster High is helping kids feel seen, increase their resilience, and connect to their communities. When kids feel a sense of belonging, it can have a positive impact on their performance in school and mental health that can extend later into life.

More than half of young Americans are or know someone who is facing mental health challenges.1

Loneliness is an epidemic and can increase the risk for significant health concerns. Increased social connectedness and belonging can help.2

Belonging is a subjective feeling and implies a person feels like an important part of the social systems in which they operate, including family, friends, school, work, communities, and groups.3

Why a Sense of Belonging and Connection Matters

A sense of belonging is a fundamental need for kids’ mental and physical well-being. One consistent finding in the research literature is that higher levels of belonging and connectedness predict lower levels of depressive and anxiety symptoms in young people and can affect their academic outcomes. 4 The good news is that belonging can be increased.5

Meet The Monsters


Roll call! Get to know the monsters of the school and what makes them so uniquely fierce.

Our Partners

Monster High is proud to partner with experts to support kids and caregivers with the resources they need to thrive at school and in their communities.

Helpful Resources

Created in partnership with the experts at The Kids Mental Health Foundation.

Belonging Booklet

Monster High partnered with KMHF to help inspire meaningful connections between caregivers and kids.

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Belonging Builder

Daily screen-free activities help strengthen family connections. Complete the full list or pick your fav!

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Connection Craft

Strengthen bonds with this connection activity! 

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1 Case and Cause Influence’s 2021 Year In Review
2 Goossens L. (2018). Loneliness in Adolescence: Insights from Cacioppo's Evolutionary Model. Child Development Perspectives, 12(4), 230-234.
3 Allen et al., 2021.
4 Raniti et al., 2022 Witherspoon et al., 2009
5 Walton, G. M., & Cohen, G. L. 2011. A brief social-belonging intervention improves academic and health outcomes of minority students. Science, 331 (6023), 1447-1451
6 Diendorfer et al., 2021