Monster High Project Belonging

Monster High is committed to creating a world where every kid is proud to be their authentic self and feel like they belong. Partnering with leading childhood development experts, we launched Monster High Project Belonging, a global initiative that provides caregivers, including parents and teachers, with research-based tools that support belonging and help kids build healthy relationships.

Helping Protect Kids’ Mental Health is More Important Than Ever.

Monster High is helping kids feel seen, increase their resilience, and connect to their communities. When kids feel a sense of belonging, it can have a positive impact on their performance in school and mental health that can extend later into life.

More than half of young Americans are or know someone who is facing mental health challenges.1

Loneliness is an epidemic and can increase the risk for significant health concerns. Increased social connectedness and belonging can help.2

Belonging is a subjective feeling and implies a person feels like an important part of the social systems in which they operate, including family, friends, school, work, communities, and groups.3

Why a Sense of Belonging and Connection Matters

A sense of belonging is a fundamental need for kids’ mental and physical well-being. One consistent finding in the research literature is that higher levels of belonging and connectedness predict lower levels of depressive and anxiety symptoms in young people and can affect their academic outcomes. 4 The good news is that belonging can be increased.5

Our Partners

Monster High is proud to partner with experts to support kids and caregivers with the resources they need to thrive at school and in their communities.

Past Partnerships

DoSomething.org

DoSomething.org is an international nonprofit that aims to inspire young people to create positive change in the world, both online and offline. Monster High and DoSomething worked together to help students feel welcome in the new school year and bring communities together to foster belonging.

Ali Forney Center

The Ali Forney Center’s mission is to protect homeless Lesbian, Gay, Bisexual, Transgender, and Questioning youth from the harms of homelessness and empower them with the tools needed to be independent. Tied to the launch of our partnership with RuPaul, Monster High provided funding to the Ali Forney center to support their work in creating safe and accepting spaces for LGBTQ+ youth experiencing homelessness.

GLAAD

The world’s largest LGBTQ+ media advocacy organization, GLAAD increases media accountability and community engagement that ensures authentic LGBTQ+ stories are seen, heard, and actualized.

1 Case and Cause Influence’s 2021 Year In Review
2 Goossens L. (2018). Loneliness in Adolescence: Insights from Cacioppo's Evolutionary Model. Child Development Perspectives, 12(4), 230-234.
3 Allen et al., 2021.
4 Raniti et al., 2022 Witherspoon et al., 2009
5 Walton, G. M., & Cohen, G. L. 2011. A brief social-belonging intervention improves academic and health outcomes of minority students. Science, 331 (6023), 1447-1451
6 Diendorfer et al., 2021