When kids play with Hot Wheels, every attempt teaches them to take on challenges, develop problem-solving skills and cultivate a growth mindset.

What is a Growth Mindset

Studies show having a growth mindset is seeing every challenge as an opportunity to learn and grow. By overcoming obstacles, we build skills like resilience and determination and learn to say “Challenge Accepted."

Driving Developmental Research

Hot Wheels consulted with growth mindset experts at Mindset Works to conduct research measuring beliefs related to growth mindset.

Playtime with Purpose

Iterative, challenge-based Hot Wheels play patterns can help kids practice a growth mindset.

Creating Opportunites for Growth

71% of parents report stepping in when children face challenges, so many kids miss out on opportunities to develop resilience.

Nurturing Growth Mindset

As kids age, they become more vulnerable to fix mindsets, but parents report that kids who play more often with Hot Wheels are 32% more likely to have a growth mindset.

Developing Determination

Parents of kids who play with Hot Wheels are more likely to report their kids demonstrate behaviors associated with growth mindset.

Creating Opportunites for Growth

71% of parents report stepping in when children face challenges, so many kids miss out on opportunities to develop resilience.

Nurturing Growth Mindset

As kids age, they become more vulnerable to fix mindsets, but parents report that kids who play more often with Hot Wheels are 32% more likely to have a growth mindset.

Developing Determination

Parents of kids who play with Hot Wheels are more likely to report their kids demonstrate behaviors associated with growth mindset.

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More Ways Hot Wheels Supports Growth Mindset

Challenger Spirit Fund

Hot Wheels is launching the Challenger Spirit Fund to empower the next generation of kids by providing the kinds of resources and opportunities that can help foster a growth mindset.