The Power of Representation

Barbie recognizes the importance of representation and is committed to doing the work to inspire the next generation.

First Barbie Doll with Down Syndrome

Barbie designed our first doll with Down syndrome in close partnership with the National Down Syndrome Society (NDSS).

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Our Diversity Commitment

Barbie has changed over the years to be more inclusive and mirror the world around us.

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Mix Up the Toy Box

Create a diverse toy box that better reflects the world kids see today.

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Explore Barbie

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New

Content

Role Models

Signature

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