
Driving Toward a Better Future
How kids play today shapes the way they’ll drive the future. For nearly 70 years, Matchbox has believed in the importance of play as a vehicle to help kids explore the real world around them and shape an appreciation for it. Through play, we empower kids to one day take the wheel and drive us toward a better future.
Our planet faces increasing demand for natural resources and significant shifts in climate. By promoting green technologies and behaviors, and an Earth-friendly approach to how we build our toys, we’re steering kids toward a more sustainable future.
How Matchbox is Driving Toward a Better Future


Built with Vision™


Cast with Care

Incorporating More ISCC-Certified Materials
Reducing Our Footprint
We’re working to reduce our carbon footprint across each stage of our operations, from the extraction of raw materials to manufacturing to end of life. This all starts with understanding our carbon footprint. We’ve enlisted an independent agency to complete a Lifecycle Assessment for our die-cast vehicles, allowing us to learn where we’re making the biggest impact and how we can reduce that impact. Our goal is to measure and reduce our carbon footprint across Matchbox die-cast, large vehicles and playsets.


Cycle Forward

E-Waste Disposal Made Easy
Some of our Action Drivers™ playsets are designed to make removing the electrical components for recycling super simple.

Recycle with Mattel PlayBack
Mattel PlayBack is a new toy takeback pilot program that will enable families to extend the life of their Mattel toys once they are done playing with them. The new program is designed to recover and reuse valuable materials found in Mattel toys for future Mattel products, keeping toys out of the landfill.