Stocking Stuffers

Small toys, big joy! Kids will love finding Barbie gifts in their stockings.

Top 20 Barbie Holiday Toys

Make holiday wishes come true with our most popular Barbie toys, including dolls, playsets, and more.

Barbie The Movie

Celebrate the theatrical event of the year with adorable dolls & playsets.

Featured Content

World of Barbie Now Open in Dallas

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

*Valid 11/1/23 – 11/30/23. Mattel will donate 1% of the advertised price (before taxes) received from the sale of certain Barbie DreamHouse products sold at Target stores or (up to $60K) to Habitat for Humanity. Offer open only to residents of the US/DC. No portion of the purchase is tax deductible. Offer may be extended in Mattel’s sole and absolute discretion. Mattel reserves the right to suspend or cancel the promotion in its sole discretion for any reason including in the event of force majeure. For a full list of eligible products, click here. For more information about Habitat for Humanity visit: