BARBIE IS GETTING HER NEXT BIG MAKEOVER.
*Plastic parts made from 90% plastic sourced within 50km of waterways in areas lacking formal waste collection systems. Doll head, shoes, tablet and beach lantern accessory excluded.
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OUR COMMITMENT TO THE ENVIRONMENT
Barbie knows we need to do more today to provide a world of possibilities and better future for the next generation. We’re working towards Mattel’s goal of 100% recycled, recyclable or bio-based plastic materials in both products and packaging by 2030. We’ll be leveraging the Barbie platform across these actions:
Our goal is to reach 95% recycled or Forest Stewardship Council (FSC) certified paper or wood fiber in our packaging by 2021 and by 2030 100% recycled, recyclable or bio-based plastic materials.
By 2030, the brand is on track to achieve 100% recycled, recyclable or bio-based plastic materials in our product, and more than 75% fibers made of sustainable materials in its fashions.* (*fashions for Barbie playline including natural and recycled synthetic fibers.)
We’ll advocate for the environment using our platforms and Barbie as a role model to educate and promote sustainable everyday behaviors that will help inspire action.