A STEP TOWARDS A SUSTAINABLE WORLD
We are committed to protecting our precious planet by raising awareness about environmental challenges and inspiring kids to take positive action. Check out our eco-friendly programs and products — and join us in creating a greener future.
IT'S TIME FOR ANOTHER MAKEOVER
*Doll plastic parts made from 90% plastic sourced within 50km of waterways in areas lacking formal waste collection systems.
Doll head and hair excluded.
OUR COMMITMENT TO THE ENVIRONMENT
Barbie knows we need to do more today to provide a world of possibilities and better future for the next generation. We’re working towards Mattel’s goal of 100% recycled, recyclable or bio-based plastic materials in both products and packaging by 2030. We’ll be leveraging the Barbie platform across these actions:
Sustainable Packaging
Our goal is to reach 95% recycled or Forest Stewardship Council (FSC) certified paper or wood fiber in our packaging by 2021 and by 2030 100% recycled, recyclable or bio-based plastic materials.
Sustainable Products
By 2030, the brand is on track to achieve 100% recycled, recyclable, or bio-based plastic materials in our products — and more than 75% fibers made of sustainable materials in its fashions.†
Impactful Content
We’ll advocate for the environment using our platforms and Barbie as a role model to educate and promote sustainable everyday behaviors that will help inspire action.
†Fashions for Barbie playline, including natural and recycled synthetic fibers
