Taking Steps Towards a More Sustainable Future

Barbie is committed to raising awareness about environmental challenges, and since 2021, we have been developing products that are better for the planet.

Our Biggest Makeover

In 2021, Barbie launched ‘The Future of Pink is Green’ initiative, working towards a goal of achieving 100% recycled, recyclable, or bio-based plastic materials in our products and packaging.

Roots & Shoots Partnership

Barbie teamed up with the youth activism program of the Jane Goodall Institute to create the "Naturally Curious Jane" Challenge. See how you and your young nature lover can participate.

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Inspire a Young Activist

Kids can be eco heroes with our 2022 Career of the Year dolls! Check out the Barbie Eco-Leadership Team for endless fun.

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Barbie Recycled Plastic Products

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*Mass Balance Approach

† Excludes doll head and hair

†† Excludes doll head, hair, and figure

** Plastic sourced within 50km of waterways in areas lacking formal waste collection systems. Doll head, shoes, tablet and beach lantern accessory excluded.

Related Categories

Earth Month Toys Barbie Toys Recycled Plastic Barbie Dolls & Eco Friendly Accessories Barbie Dolls Barbie New Arrivals