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TAKING STEPS TOWARDS A MORE SUSTAINABLE FUTURE
Barbie is committed to raising awareness about environmental challenges, and since 2021, we have been developing products that are better for the planet.
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OUR BIGGEST MAKEOVER
In 2021, Barbie launched ‘The Future of Pink is Green’ initiative, working towards a goal of achieving 100% recycled, recyclable, or bio-based plastic materials in our products and packaging.
*Mass Balance Approach
† Excludes doll head and hair
†† Excludes doll head, hair, and figure
** Plastic sourced within 50km of waterways in areas lacking formal waste collection systems. Doll head, shoes, tablet and beach lantern accessory excluded.