Barbie Role Models: Shonda Rhimes (United States)

Founder of Shondaland

Shonda Rhimes is CEO of the global media company Shondaland. With a focus on innovation, Rhimes’ company approaches storytelling through brand partnerships, merchandise, and content for film, streaming, audio, digital and editorial. In her career, Rhimes’ work has been celebrated with numerous awards including induction into the Television Academy Hall of Fame. She has shifted the entertainment industry’s business model and changed the face of television.