Celebrating the Hispanic Community
Barbie believes in the power of representation and is committed to giving all kids the chance to see themselves in the dolls they play with and the stories they imagine. Increasing representation in our product, content, role models and marketing continues to be a top priority.
Spotlighting Hispanic Role Models
Isabel Allende is an award-winning Chilean-American author and human rights activist. She inspires others to live passionately, fight for justice, and believe we all have the power to change the world.
Barbie Music Series
Barbie® pays homage to legendary Mexican singer-songwriter Juan Gabriel, who broke through cultural barriers and created a legacy of music that was a lasting tribute to his country. In homage to this beloved singer and his charismatic style, the Juan Gabriel Barbie doll wears a dazzling bolero jacket inspired by his iconic 1990 concert in El Palacio de Bellas Artes.
Dedicating Resources to Help Support Girls
We are committed to inspiring the limitless potential in every girl. Through The Barbie Dream Gap Project, a global mission, Barbie is dedicated to closing the gap by challenging gender stereotypes and helping undo the biases that hold girls back from reaching their full potential.
