Celebrating the Hispanic Community

Barbie believes in the power of representation and is committed to giving all kids the chance to see themselves in the dolls they play with and the stories they imagine. Increasing representation in our product, content, role models and marketing continues to be a top priority.

Spotlighting Hispanic Role Models

Dr. Ellen Ochoa, the first Latina astronaut in space in 1993, is an accomplished scientist, engineer, and co-inventor. She shows everyone that with curiosity and courage, we can reach new heights and open doors for others.

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Salsa with Barbie and Rafa!

Rafa is honoring his Puerto Rican heritage by teaching Barbie an easy salsa step for Hispanic Heritage Month!

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Partnering with Latinas in STEM

Celebrating trailblazer Dr. Ellen Ochoa, Barbie is donating $25,000 to Latinas in STEM to help empower the next generation of Latina girls to reach for the stars.

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Dedicating Resources to Help Support Girls

We are committed to inspiring the limitless potential in every girl. Through The Barbie Dream Gap Project, a global mission, Barbie is dedicated to closing the gap by challenging gender stereotypes and helping undo the biases that hold girls back from reaching their full potential.

Learn more about The Barbie Dream Gap Project

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National Hispanic Heritage Month