80 Years of Inspiration

Since 1945, Mattel has brought joy and laughter to generations with our iconic toys and products. To celebrate this Ruby Anniversary milestone, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

Ruby Red Anniversary Collection

Join the celebration with special commemorative versions of fan-favorite toys. Perfect for kids and collectors!

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Shop 80th Anniversary Products

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Replay the Classics Collection

Matchbox Gift Pack

Fans can drive back in time with our 4-pack of pre-1970 models based on the iconic Matchbox cars.

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Barbie Enchanted Evening

Inspired by the classic doll, this luxe collectible radiates elegance in a satiny gown and faux-fur stole

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Vintage Card Game 3-Pack

Triple the fun — and nostalgia — with a trio of family-friendly games, featuring graphics inspired by the originals.

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Matchbox Gift Pack

Fans can drive back in time with our 4-pack of pre-1970 models based on the iconic Matchbox cars.

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Barbie Enchanted Evening

Inspired by the classic doll, this luxe collectible radiates elegance in a satiny gown and faux-fur stole

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Vintage Card Game 3-Pack

Triple the fun — and nostalgia — with a trio of family-friendly games, featuring graphics inspired by the originals.

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Mattel's 80th Anniversary Philanthropic Partners

Save the Children

In our 20+ years of partnership, we’ve proudly supported Save the Children’s programs for education, health, and child protection.

Boys & Girls Clubs of America

We’re empowering kids through our work with nonprofits — including Boys & Girls Clubs of America, which prepares the next generation of leaders.

Make-A-Wish

We’re bringing our iconic brands to life through the lens of some of our biggest (and even littlest) fans.

Save the Children

In our 20+ years of partnership, we’ve proudly supported Save the Children’s programs for education, health, and child protection.

Boys & Girls Clubs of America

We’re empowering kids through our work with nonprofits — including Boys & Girls Clubs of America, which prepares the next generation of leaders.

Make-A-Wish

We’re bringing our iconic brands to life through the lens of some of our biggest (and even littlest) fans.

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Anniversary Capsule

Celebrate everything kids and fans love with special-edition collectibles from Mattel Creations.

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80 Moments for 80 Years

We're launching a year-long celebration of our legacy of giving back to the communities we serve. We'll be highlighting 80+ philanthropic activations throughout 2025.

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More Celebrations to Come

Check back for updates about our 80th anniversary events, as well as our ongoing charitable contributions, volunteerism, and key nonprofit partnerships.

@2025 Gullane (Thomas) Limited