80 Years of Inspiration

Since 1945, Mattel has brought joy and laughter to generations with our iconic toys and products. To celebrate this Ruby Anniversary milestone, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

Mattel's 80th Anniversary Philanthropic Partners

Save the Children

In our 20+ years of partnership, we’ve proudly supported Save the Children’s programs for education, health, and child protection.

Boys & Girls Clubs of America

We’re empowering kids through our work with nonprofits — including Boys & Girls Clubs of America, which prepares the next generation of leaders.

Make-A-Wish

We’re bringing our iconic brands to life through the lens of some of our biggest (and even littlest) fans.

Save the Children

In our 20+ years of partnership, we’ve proudly supported Save the Children’s programs for education, health, and child protection.

Boys & Girls Clubs of America

We’re empowering kids through our work with nonprofits — including Boys & Girls Clubs of America, which prepares the next generation of leaders.

Make-A-Wish

We’re bringing our iconic brands to life through the lens of some of our biggest (and even littlest) fans.

Learn More

Anniversary Capsule

Celebrate everything kids and fans love with special-edition collectibles from Mattel Creations.

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80 Moments for 80 Years

We're launching a year-long celebration of our legacy of giving back to the communities we serve. We'll be highlighting 80+ philanthropic activations throughout 2025.

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More Celebrations to Come

Check back for updates about our 80th anniversary events, as well as our ongoing charitable contributions, volunteerism, and key nonprofit partnerships.