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New

Dolls

Signature

Mini Dolls

Dollhouses

Clothes & Closets

Furniture

Playsets

Cars & Vehicles

Preschool Dolls

Construction

Barbie Cutie Reveal Care Bears

Kids can discover friendship fun with Cheer Bear, Share Bear, or Grumpy Bear.

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Many Ways to Play

This holiday season, give the gift of endless storytelling with Barbie dolls and playsets.

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Big Holiday Fun

Kids can create their own Mini Barbieland with dolls, houses, vehicles, and more.

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Friends Forever

These fun new dolls encourage kids to live out their best dreams.

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Barbie Cutie Reveal Care Bears

Kids can discover friendship fun with Cheer Bear, Share Bear, or Grumpy Bear.

Shop Now

Many Ways to Play

This holiday season, give the gift of endless storytelling with Barbie dolls and playsets.

Shop Now

Big Holiday Fun

Kids can create their own Mini Barbieland with dolls, houses, vehicles, and more.

Shop Now

Friends Forever

These fun new dolls encourage kids to live out their best dreams.

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Empower kids with Barbie dolls and playsets that inspire imagination, empathy, self-expression, and more.

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Barbie Fashionistas

Kids can create endless stories with dolls that reflect the world today.

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Photo-Worthy Fashions

Our diverse Barbie Looks dolls feature unique designs for styling fun.

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Lights, Camera, Action

Inspire moviemaking dreams with career dolls that celebrate women in film.

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Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

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Barbie Fashionistas

Kids can create endless stories with dolls that reflect the world today.

Shop Now

Photo-Worthy Fashions

Our diverse Barbie Looks dolls feature unique designs for styling fun.

Shop Now

Lights, Camera, Action

Inspire moviemaking dreams with career dolls that celebrate women in film.

Shop Now

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Shop Now

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