Barbie Sports Dolls

Inspire kids to explore endless career opportunities, including pro athlete.

Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Barbie Celebrates Pride!

Together, we can create a world where people feel empowered to be themselves.

Featured Content

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project