Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Inspire Big Dreams

Kids can create their own Mini BarbieLand with new dolls, houses, and more.

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

Featured Content

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project