Shop by Top Categories

Shop All

New

Dolls

Mini Dolls

Preschool Dolls

Signature

Dollhouses

Playsets

Clothes & Closets

Cars & Vehicles

Furniture

Construction

Shop All

New

Dolls

Mini Dolls

Preschool Dolls

Signature

Dollhouses

Playsets

Clothes & Closets

Cars & Vehicles

Furniture

Construction

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Shop Now

Inspire Big Dreams

Kids can create their own Mini BarbieLand with new dolls, houses, and more.

Shop Now

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Shop Now

Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

Shop Now

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Shop Now

Inspire Big Dreams

Kids can create their own Mini BarbieLand with new dolls, houses, and more.

Shop Now

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Shop Now

Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

Shop Now
Shop by Top Themes

Mini BarbieLand

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

Hair Play

Fantasy

Self-Care

It Takes Two

Animal Friends

Barbie The Movie

Mini BarbieLand

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

Hair Play

Fantasy

Self-Care

It Takes Two

Animal Friends

Barbie The Movie

New Arrivals
Shop All

DREAM EVEN BIGGER

Shop Now

BARBIE FASHIONISTAS

Shop Now

BARBIE FANTASY DOLLS

Shop Now

BARBIE LOOKS DOLLS

Shop Now

Featured Content

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project