We’ve partnered with
Save the Children
to help kids in need.

Because every child deserves a future.

Save the Children is committed to giving kids in the U.S. a healthy start, access to quality education, and protection from harm. Let’s invest in our next generation and play it forward — with a donation up to $150,000 when you purchase select Mattel products at Target.*


Save the Children logo

Here’s how it works: From August 28, 2022, to October 1, 2022, Mattel will donate a portion of the retail price (up to $150,000) of certain Barbie®, Fisher-Price® Little People®, and Matchbox® Mattel toys sold at Target to Save the Children*. See eligible products here.

Invest in their future. Help a child thrive. #PlayItForward


*Through October 1, 2022, Mattel will donate to Save the Children $0.20 for every purchase of an eligible product that is $50 or more, $0.10 for every purchase of an eligible product that is $10.00 – $49.99, and $0.05 for every purchase of an eligible product that is $9.99 or under, and sold at participating Target stores or Target.com. Save the Children is an organization that gives children a healthy start in life, the opportunity to learn, and protection from harm. Offer open only to residents of the U.S/D.C. No portion of the purchase is tax deductible. Offer may be extended in Mattel’s sole and absolute discretion. Mattel reserves the right to suspend or cancel the promotion in its sole discretion for any reason including in the event of force majeure. For more information about Save the Children Federation, Inc., visit SavetheChildren.org. For a full list of eligible product, click here.