Behind the Toys
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Honoring the Asian American & Pacific Islander Community
Through our global platform, we remain dedicated to honoring real-life female...
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The Power of Representation
Barbie recognizes the importance of representation and is committed to doing ...
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Honoring the Black Community
While great strides have been made in our product and content over the past f...
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Matchbox Sustainability
How kids play today shapes the way they’ll drive the future. For nearly 70 ye...
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Barbie Sustainability
Check out our eco-friendly programs and products — and join us in creating a ...
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Mattel PlayBack Program
Play should not have a shelf life or be tossed away. We design toys to be lov...
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Fisher-Price Safe Start
Fisher-Price is committed to building relationships with children and earning...
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Fisher-Price Play Lab
The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...