Sync, Play & Learn

Link Squad toys light up and sing together, creating an engaging learning experience for your baby.

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Great for Young DJs

Musical fun starts here! Kids can spin the tunes with our Rockin' Record Player toy, featuring 20 songs.

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Nurture Imagination

From the brand you've trusted for 90+ years comes real wooden toys that foster creative play.

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Spark Storytelling

Big discoveries start here! Little People toys introduce kids to new friends, animals, and more.

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Featured Content

Pressure-free tips & advice from our early childhood development experts

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How to Calm a Crying Baby: Simple (and Surprising) Solutions

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Ready for Potty Training? Helpful Tips from a Childhood Development Expert

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Unleashing Your Preschooler’s Emotional Potential

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