The Power of Representation

Barbie recognizes the importance of representation and is committed to doing the work to inspire the next generation.

First Barbie Doll with Down Syndrome

Barbie designed our first doll with Down syndrome in close partnership with the National Down Syndrome Society (NDSS).

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Our Diversity Commitment

Barbie has changed over the years to be more inclusive and mirror the world around us.

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Honoring the AAPI Community

Barbie is proud to celebrate Asian American and Pacific Islander Month. We believe in the power of representation and are committed to giving all kids the chance to see themselves in the dolls they play with and the stories they imagine.

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Mix Up the Toy Box

Create a diverse toy box that better reflects the world kids see today.

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