Barbie Give Limitless Possibilities

Empower kids with Barbie dolls and playsets that inspire imagination, empathy, self-expression, and more.

Shop Our Picks
Give Limitless Possibilities Picks
Shop Now
Shop by Top Categories

Shop All

New

Dolls

Mini Dolls

Preschool Dolls

Signature

Dollhouses

Playsets

Clothes & Closets

Cars & Vehicles

Furniture

Construction

Shop All

New

Dolls

Mini Dolls

Preschool Dolls

Signature

Dollhouses

Playsets

Clothes & Closets

Cars & Vehicles

Furniture

Construction

Gallop Into Adventure

Let imaginations run wild with exciting toys based on the upcoming series.

Shop Now

Friends Forever

These fun new dolls encourage kids to live out their best dreams.

Shop Now

Inclusive Playtime

Encourage empathy and acceptance with our new blind Barbie doll.

Shop Now

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Shop Now

Gallop Into Adventure

Let imaginations run wild with exciting toys based on the upcoming series.

Shop Now

Friends Forever

These fun new dolls encourage kids to live out their best dreams.

Shop Now

Inclusive Playtime

Encourage empathy and acceptance with our new blind Barbie doll.

Shop Now

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Shop Now
Shop by Top Themes

Barbie The Movie

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

Hair Play

Fantasy

Self-Care

It Takes Two

Animal Friends

Barbie The Movie

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

Hair Play

Fantasy

Self-Care

It Takes Two

Animal Friends

Barbie New Arrivals
Shop All

Dream Even Bigger

Shop Now

Barbie Fashionistas

Shop Now

Barbie Fantasy Dolls

Shop Now

Barbie Looks Dolls

Shop Now

Featured Content

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project