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Baby

Toddler

Preschooler

Milestones, without the pressure

Expert, pressure-free advice and fun toys to help kids learn and grow.

Find Your Milestone

Say hello to happier parenting

At Fisher-Price, we’re here to help you celebrate the little victories, let go of expectations, and pick up more positivity. Because after more than 90 years of helping families, we’ve learned every child learns in their own way – at their own pace. That’s the beauty of the Smilestones approach. It’s about finding the joy in every stage (big and small) for every kid.

Our development experts are here to help answer some of your big questions about your little one’s first year.

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Calming & Soothing

Tummy Time

Sitting Up

Crawling

Walking

First Words

Sensory Development

We’ve learned this time can be equal parts exciting & confusing. And our development experts are here to help clear up some of your questions.

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Gross Motor Skills

Emotional Awareness

Early Learning

Building Confidence

Talking

Pretend Play

Listening

Your big kid comes with big fun – and big questions. Luckily, our development experts have answers.

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Managing Emotions

Kindness

Independence

Imaginative Play

Friendship

Following Directions

Dexterity

A new way to look at milestones

We've decided it's time to take the pressure out of milestones. When kids develop at their own speed and fun leads the way, development happens naturally. Click to learn more about our new approach.