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Say hello to happier parenting

At Fisher-Price, we’re here to help you celebrate the little victories, let go of expectations, and pick up more positivity. Because after more than 90 years of helping families, we’ve learned every child learns in their own way – at their own pace. That’s the beauty of the Smilestones approach. It’s about finding the joy in every stage (big and small) for every kid.

A new way to look at milestones

We've decided it's time to take the pressure out of milestones. When kids develop at their own speed and fun leads the way, development happens naturally. Click to learn more about our new approach.

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Meet our development experts

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