Barbie Toys & Playsets | Mattel

Discover the latest looks of the season! Each doll features 7 stylish surprises, including perfectly pastel vinyl fashions - adorable in any weather.

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Spark enchanted storytelling fun with dolls and playsets inspired by the new Netflix movie. Kids will love diving into this fantastical world!

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Animal Friends

Barbie It Takes Two™

Color Reveal

Cutie Reveal™

Fashion

Fantasy

Careers

Made to Move

Sports

Self-Care

Discover which dolls (and other cutie surprises) are hiding underneath each adorable animal costume!

NEW PLAYSETS, NEW ADVENTURES

Surprise kids with our latest and greatest toys of the season, including this Malibu House™ set, for endless storytelling fun.

Barbie New Arrivals

Barbie® Totally Hair™ Butterfly-themed Doll, 8.5 Inch Hair, 15 Accessories, 3 & Up

Barbie® Totally Hair™ Butterfly-themed Doll, 8.5 Inch Hair, 15 Accessories, 3 & Up

Barbie® Totally Hair™ Butterfly-themed Doll, 8.5 Inch Hair, 15 Accessories, 3 & Up

$38.99

Barbie® Totally Hair™ Heart-themed Doll, Petite, 8.5 Inch Hair, 15 Accessories, 3 & Up

Barbie® Totally Hair™ Heart-themed Doll, Petite, 8.5 Inch Hair, 15 Accessories, 3 & Up

Barbie® Totally Hair™ Heart-themed Doll, Petite, 8.5 Inch Hair, 15 Accessories, 3 & Up

$38.99

Barbie® Extra Fancy™ Doll In Floral 2-Piece Gown, With Pet, 3 Year Olds & Up

Barbie® Extra Fancy™ Doll In Floral 2-Piece Gown, With Pet, 3 Year Olds & Up

Barbie® Extra Fancy™ Doll In Floral 2-Piece Gown, With Pet, 3 Year Olds & Up

$57.99

Barbie® Extra Fancy™ Doll In Teddy-Print Gown With Pet, 3 Year Olds & Up

Barbie® Extra Fancy™ Doll In Teddy-Print Gown With Pet, 3 Year Olds & Up

Barbie® Extra Fancy™ Doll In Teddy-Print Gown With Pet, 3 Year Olds & Up

$57.99

These show-stopping dolls are stepping out in style with ultra-glam looks and premium accessories.

BARBIE FASHION FUN FOR EVERYONE

DIVE INTO FUN WITH TWINKLE LIGHTS MERMAID™ DOLLS

BARBIE™ DREAMHOUSE™ PAINT COLLECTION

CREATE A TOYBOX WITH DIVERSE DOLLS

#MIXUPTHETOYBOX

A DOLL CAN HELP CHANGE THE WORLD

A scientific study in 2022 helps support what we've always known - there are many benefits of playing with dolls, including fostering empathy in children.

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