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New

Dolls

Mini Dolls

Preschool Dolls

Signature

Dollhouses

Playsets

Clothes & Closets

Cars & Vehicles

Furniture

Construction

NEW DOLLS ARE HERE

Celebrate the power of friendship and working together! Barbie Dream Besties inspire kids to live out their best dreams.

Inclusive Playtime

Encourage empathy and acceptance with our new blind Barbie doll.

Inspire Big Dreams

Kids can create their own Mini BarbieLand with new dolls, houses, and more.

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

Inclusive Playtime

Encourage empathy and acceptance with our new blind Barbie doll.

Inspire Big Dreams

Kids can create their own Mini BarbieLand with new dolls, houses, and more.

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Fantastical Fun

Spark magical adventures with toys inspired by the Netflix series.

Shop by Top Themes

Barbie The Movie

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

Hair Play

Fantasy

Self-Care

It Takes Two

Animal Friends

Barbie The Movie

Fashion Dolls

Careers

Extra

Reveal

Sports

Made to Move™

Hair Play

Fantasy

Self-Care

It Takes Two

Animal Friends

CELEBRATING AN ICON

Barbie has been empowering fans for 65 years. See new dolls that honor her legacy and impact on future generations.

Barbie New Arrivals

DREAM EVEN BIGGER

BARBIE FASHIONISTAS

BARBIE FANTASY DOLLS

BARBIE LOOKS DOLLS

Featured Content

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project

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