Barbie Toys & Playsets | Mattel

60 YEARS OF GIVING DREAMS A HOME™

Join us in celebrating the 60th anniversary of the iconic Barbie Dreamhouse™ - opening the door to imagination since 1962!

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Inspire exciting adventures and storytelling fun with camping dolls and playsets from the new series Barbie: It takes Two, coming 4/8 to Netflix.

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GLAMPING REACHES NEW HEIGHTS

The new Barbie DreamCamper is the most epic way to enjoy the great outdoors.

Discover which dolls (and other cutie surprises) are hiding underneath each adorable animal costume!

Barbie New Arrivals

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

$39.99

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

$39.99

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

$39.99

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

Barbie® Cutie Reveal™ Doll

$39.99

BARBIE FASHION FUN FOR EVERYONE

BARBIE PINK COLLECTION DOLL 3

INSPIRING WOMEN SERIES IDA B. WELLS BARBIE DOLL

CREATE A TOYBOX WITH DIVERSE DOLLS

#MIXUPTHETOYBOX

CELEBRATE THE GIRLS IN YOUR LIFE

We're proud to work with our many Dream Gap partners to help girls meet their full potential. Learn what the Dream Gap is and how you can join us in closing it.

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