Barbie Give Limitless Possibilities

Shop by Top Categories

Shop All

New

Dolls

Signature

Dollhouses

Playsets

Barbie Holiday Gifts

This holiday season, give kids endless storytelling possibilities with Barbie toys! Shop our festive collection of dolls, dollhouses, playsets, and more. 

Shop Now

Barbie Dream Besties Skate Party

Skate Into a New Adventure

The Barbie Dream Besties join a high-stakes dance battle at the roller rink! Preview the YouTube Kids special and check out our dolls for more friendship fun.

Shop Now

More to Explore

Most Diverse Doll Line

Encourage creativity and empowering play with our inclusive collection of Barbie Fashionistas dolls.

Shop Now

Barbie Family & Friends

See dolls and playsets featuring Barbie "Brooklyn," Chelsea, Skipper, and other fave characters.

Shop Now

Inspiring Dreams

Encourage kids to imagine everything they can become with Barbie Careers dolls and playsets.

Shop Now

Big Holiday Fun

Kids can create their own Mini Barbieland with dolls, houses, vehicles, and more.

Shop Now

Most Diverse Doll Line

Encourage creativity and empowering play with our inclusive collection of Barbie Fashionistas dolls.

Shop Now

Barbie Family & Friends

See dolls and playsets featuring Barbie "Brooklyn," Chelsea, Skipper, and other fave characters.

Shop Now

Inspiring Dreams

Encourage kids to imagine everything they can become with Barbie Careers dolls and playsets.

Shop Now

Big Holiday Fun

Kids can create their own Mini Barbieland with dolls, houses, vehicles, and more.

Shop Now
Shop Barbie Limitless Possibilities Toys
Shop Now