Shop by Top Categories

Shop All

New

Dolls

Signature

Dollhouses

Playsets

Barbie Give Limitless Possibilities

Barbie Dream Besties Skate Party

Skate Into a New Adventure

The Barbie Dream Besties join a high-stakes dance battle at the roller rink! Preview the YouTube Kids special and check out our dolls for more friendship fun.

Shop Now

Most Diverse Doll Line

Encourage creativity and empowering play with our inclusive collection of Barbie Fashionistas dolls.

Shop Now

Barbie Dream Besties

Barbie World of Reveal

Transform playtime with our newest dolls, featuring adorable themes and so many surprises.

Shop Now

Barbie Dream Besties

New Minis, More Fun

Inspire wintry adventures with our latest Mini BarbieLand dolls and playsets, packed with big surprises.

Shop Now

Most Diverse Doll Line

Encourage creativity and empowering play with our inclusive collection of Barbie Fashionistas dolls.

Shop Now

Barbie Dream Besties

Barbie World of Reveal

Transform playtime with our newest dolls, featuring adorable themes and so many surprises.

Shop Now

Barbie Dream Besties

New Minis, More Fun

Inspire wintry adventures with our latest Mini BarbieLand dolls and playsets, packed with big surprises.

Shop Now
Shop Barbie Limitless Possibilities Toys
Shop Now

Inclusive Fashion Play

Our diverse collection of Barbie Fashionistas dolls is designed to reflect the world kids see today.

Shop Now

Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

Shop Now

Inspiring Dreams

Encourage kids to imagine everything they can become with Barbie Careers dolls and playsets.

Shop Now

Barbie Family & Friends

See dolls and playsets featuring Barbie "Brooklyn," Chelsea, Skipper, and other fave characters.

Shop Now

Inclusive Fashion Play

Our diverse collection of Barbie Fashionistas dolls is designed to reflect the world kids see today.

Shop Now

Endless Storytelling

Expand the adventures with fun-filled toys from our Barbie Dollhouse and Vehicles collection.

Shop Now

Inspiring Dreams

Encourage kids to imagine everything they can become with Barbie Careers dolls and playsets.

Shop Now

Barbie Family & Friends

See dolls and playsets featuring Barbie "Brooklyn," Chelsea, Skipper, and other fave characters.

Shop Now