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Matchbox Sustainability

How kids play today shapes the way they’ll drive the future. For nearly 70 ye...

How to Help Save the World!

A Family Guide

Dream Gap Project Interactive Lessons

Barbie Dream Gap Curriculum

Download UNO!™ App

Parents and caregivers can Download the UNO!™ app today and play with friends...

Coloring & Activity Pages

Thomas & Friends

Bingo Boards Activity

UNO

Monster Trucks Crafting Activity

Hot Wheels

Story: "Better Learn to Wait Your Turn"

Fisher-Price Little People

10 Dreamcamper Slumber Party Hacks

Barbie DIY Video

Barbie Sustainability

Check out our eco-friendly programs and products — and join us in creating a ...

Mattel PlayBack Program

Play should not have a shelf life or be tossed away. We design toys to be lov...

Barbie: The Benefits of Doll Play According to Neuroscience

Cardiff University, in a multi-year research partnership with Barbie, conduct...

Barbie Dream Gap Project

Barbie launched the Dream Gap Project in 2018 - an ongoing global initiative ...

Fisher-Price Safe Start

Fisher-Price is committed to building relationships with children and earning...

Fisher-Price Play Lab

The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...

Coloring Sheets

Masters of the Universe: Revelation

Supporting You to Raise Antiracist Children

Written by Laura Henry-Allain and Emma Worrollo

Barbie Role Models

Barbie is committed to shining a light on empowering role models in an effort...

Barbie Diversity Evolution

See how Barbie has changed over the years to more inclusive.