Barbie Role Models: Susan Wojcicki (United States)
Longtime YouTube CEO
Susan Wojcicki is a special advisor to Google and Alphabet. She previously served as the CEO of YouTube, the world’s most popular digital video platform, used by over two billion people across the globe to access information, share video, and shape culture. Susan was an early champion of online video and was instrumental in Google’s 2006 acquisition of YouTube.
Prior to joining YouTube in February 2014, Susan was Senior Vice President of Advertising & Commerce at Google, where she oversaw the design and engineering of AdWords, AdSense, DoubleClick, and Google Analytics. She joined Google in 1999 as the company’s first marketing manager and led the initial development of several key consumer products, including Google Images and Google Books. In 2002 Susan began working on Google’s advertising products, and over the next 12 years, she led teams that helped define the vision and direction of Google’s monetization platforms.
Susan graduated with honors from Harvard University and holds a Master’s in Economics from UC Santa Cruz and an MBA from UCLA. In 2015 Susan was named to Time magazine’s list of the 100 most influential people in the world.