Barbie Celebrates Pride!

Together, we can create a world where people feel empowered to be themselves.

Welcome to Barbie Land

Check out official movie merchandise, the Barbie Selfie Generator, and more.

Dream Even Bigger

Our new Barbie Dreamhouse has 10 play areas and 75+ storytelling pieces.

Most Diverse Doll Line

Shop the Barbie Fashionistas series, including our doll with Down syndrome.

Featured Content

Honoring AAPI Heritage


Barbie Diversity

Benefits of Doll Play

Barbie Dream Gap Project