Black Friday in September!
Shop Our Brands
BarbieDisney PrincessHot WheelsMonster HighWWEEver After HighMax SteelBoom CoMatchboxPixar CarsLittle MommyAmiGamiMattel GamesDC UniverseSofia the FirstDisney PlanesStyled By MeToy Story

Mattel Store

Shop Mattel Store for toys that every child will love. From classics like Barbie® dolls and Hot Wheels® cars to contemporary Monster High® dolls and Toy Story toys, we have something from everyone.  Based on popular entertainment franchises and just plain fun, Mattel toys include action figures, dolls and games for kids that have provided millions of hours of fun for children everywhere. No matter if your children prefer classic Barbie dolls or toy cars, they’re sure to find something they’ll enjoy. When you need a toy that kids will love, shop the Mattel Store.


Mattel Toys

Delight your children with Mattel toys of every kind from From Ever After High™ and Sofia the First toys for girls, to BOOMCo™ and WWE toys  for boys, you’ll find a wide selection of toys from a name you trust.  Featuring characters from popular Disney animated movies like Sofia the First, Cars and Cinderella, Mattel toys are a favorite of children everywhere. Whether reliving movie scenes with Disney Planes toys  or creating their own Aladdin adventures, kids will connect instantly with Mattel toys. Find toys that kids will enjoy for hours at


Mattel Games

Popular with kids of all ages, Mattel games are perfect anytime. Get the competitive juices flowing with Mattel board games like Balderdash® and Mad Gab®, or simply relax with the ever-popular card game Uno®. Since younger players enjoy action games, we have an assortment for them too. Rock Em Sock Em Robots® and Whac-a-Mole® are popular games for boys, while Kerplunk™ and the Pictionary® Frame Game™ are favorite games for girls. And everyone loves party board games like Blokus® and Apples to Apples®. Bring home some fun with Mattel games from